Mobil Gas station, named "The Happy Landing" featuring a converted commercial passenger plane with Mobil flying red horse logo on its wing, used both as an office and a promotional gimmick to lure customers - Los Angeles 1936 - LIFE Photographer: Alfred Eisenstaedt.
Neon sign and spotlights being used for grand opening of a Jim Dandy Supermarket - December 1945 - LIFE Photographer: Walter Sanders.
A 19 foot chair being used as an advertising stunt in Washington, DC - October 1958 - LIFE Photographer: Ed Clark.
Night exterior of Eavey supermarket - Ft Wayne, Indiana - September 1957 - LIFE Photographer: Francis Miller.
A sign advertising the farm district in Dell City, Texas - October 1960 - LIFE Photographer: Joseph Scherschel.
LINK: LIFE Magazine Photo Archives
Signs of LIFE
